Wednesday, 25. May 2011
Yves Saint Laurent is a fashion house based in France. Its founder Yves Saint Laurent pioneered in the fashion field internationally and almost every successful designer around the world follow his designs. He is worthy of appellation “he is a genius who knows how to seek perfect balance between change and continuity”.
Today, I am not going to talk about his fashion dresses, instead, its another creation attracts me a lot. I mean this design is very unique and is worth mentioning. Recently, this French fashion brand designed a new lady cigarette specifically for women in Asian and Russia.
As is known to all, elegance, perfectness and decorousness have been the image and temperament that shaped by this brand YSL. This time YSL said that its launch of these lady cigarettes is not to cater to American women, but specifically targeted on Russian and Asian female consumers. Black and golden packaging can well reflect elegant and noble temperament of Asian women.
To be frank, the ultimate style don’ts like cancer and asthma have not stopped YST releasing their very own style cigarettes for ladies. The products of this French fashion house are right there. Whether they are up or down, it depends on yourself. Actually, those fellow couture brands such as Christian Lacroix, Givenchy and Versace, all offer tobacco products. YSL lady cigarette’s marketing targets are specially women in Asia and Russian, what do you think?
High-grade cigarette attractiveness lies in its aroma of smoke. Though people just smoke tobacco smoke, they are willing to buy high-grade cigarettes at hundredfold price. Just like perfume, aroma plays the decisive role and people enjoy the same situation.
“Quit smoking” slogan seems to fail. Smokers still continues to increase. Most probably, it is necessary to find another path to eliminate the dangers of smoking.